From Insight to ROAS: Why Top Brands Choose Voyantis+Alison.ai

‍In an Ultra-Fast, Competitive Market, You Need an Edge‍

Never before have marketers needed to move at a pace and scale like this. Navigating multiple ad platforms, creative formats, and increasingly sophisticated audiences against a backdrop of economic challenges (and opportunities) requires more than just speed—it requires strategy.

Knowing exactly what needs to happen to generate sustainable value for your business, and how to take the next step to unlock that growth, is the new competitive advantage. Smart brands like P&G, HelloFresh, Rappi, MoneyLion, and Miro have already embraced this approach—fast and furious.

Today, marketers feel the pressure of achieving sustainable growth and are laser-focused on balancing customer lifetime value (LTV) with customer acquisition costs. The goal? That perfect ROAS. And, of course, growth teams are more data-savvy than ever, recognizing that hard insights—not just gut instincts—are the key to driving outcomes.

That’s why one of the most leveraged approaches a marketer can take today is to focus on optimizing campaigns to drive ROAS with AI on two fronts:

1. The Right Creatives – Knowing what makes a creative resonate with your diverse audience and scaling the production of those winning assets.
2. The Right Value – Prioritizing value-driven campaigns and ROAS over high-volume, low-value acquisitions.

The Ultimate Creatives, Intelligently Unlocked

Marketers know the power of engaging audiences with the right message, tone, and visuals. For instance, bold makeup ads might captivate fashion-forward consumers, while others seeking natural beauty might scroll on by. But generating the right creatives for diverse segments at scale? That’s where it gets complicated—and time-consuming.

Imagine if marketing and creative teams had a superpower—a way to predict which elements make a creative perform best for each audience, and do so at lightning speed.

That’s where Alison.ai comes in. Alison empowers marketing and creative teams with tools like the Creative Copilot or Smart Brief™ to zero in on what works and make it scale. By analyzing creative performance throughout your full funnel, Alison breaks down your creatives into data points, evaluating the impact of each feature, from a specific character to the background music or CTA color. Combined with insights gathered from video analysis of not only your specific competitors, but also from thousands of creatives in your industry, Alison identifies the top-performing elements and the best combination of elements that will engage and convert users. These AI-driven insights deliver precise recommendations, helping teams craft the creatives that truly drive results.

Beyond Just Looks

Alison.ai doesn’t just stop at the surface. It digs deeper, using advanced AI to track the performance of creative elements like graphics, music, and copy changes, while also analyzing deep elements like viewer engagement second-by-second. Metrics like watch time, drop-off rates, and interactions with calls-to-action all come into play. Brands can not only see what drives the most engagement, but also detect precisely when their creatives are starting to show fatigue. This allows them to promptly refresh their assets in order to extend their longevity and maintain peak performance over time.

This deep analysis reveals the moments that turn fleeting impressions into lasting loyalty. And, in the world of ROAS and LTV, understanding what drives long-term relationships is priceless. Check out how Murka generated a 68% lift in ROAS while Ferrara had a 106% increase in ThruPlay.

So How Can You Create Even More Value?

Enter Voyantis. Beyond creative optimization, real growth requires a shift in focus—from one-time transactions to deep-funnel activities like repeat purchases, upgrades, and renewals—drivers of customer LTV.

Here’s why: sending precise user-level LTV predictions to your ad network partner can supercharge your campaign optimization when using value-based strategies like Google’s Value-Based Bidding or Meta’s Value Optimization. It closes the feedback loop with your ad network, allowing their algorithms to find more high-value customers—because now, the algorithms know exactly what “good” looks like. Suddenly, marketers have a second superpower—predictive LTV. With this AI-driven capability, brands can now forecast which customers will bring the most long-term value. It’s not just about reacting to data anymore; it’s about proactively optimizing for future growth, ensuring every campaign targets high-value customers and delivers sustainable returns

A Plot Twist. It’s More Than Just Predictive LTV

Predicting LTV means analyzing countless data points across long customer journeys—building custom predictive models from CRM and marketing platform data to predict each user’s future LTV.

But it’s not just about making predictions; it’s about transforming predictions into prescriptive actions. Knowing how and when to send these predictions to ad networks and in a way that their AI can understand and take action is critical to influence their algorithms. You need to account for factors like extreme values (hello, whales!) and have backup models ready if data veers off course. These are the details that make or break a predictive strategy.

Voyantis’ edge lies in how it communicates prescriptive actions to ad networks’ AI. By sending predictive signals at the perfect moment and in the right format, Voyantis directly influences algorithms, ensuring campaigns are optimized for loyalty and profitability. This approach enables marketers to focus not just on acquiring users, but on acquiring the right users. Voyantis customers regularly see double-digit increases in ARPPU (Average Revenue Per Paying User) alongside drops in CAC (Customer Acquisition Cost)—resulting in a +20% boost in ROAS.

When 1 + 1 = 10X Growth

Marketers who realize they can combine Voyantis with Alison.ai’s insights suddenly unlock a secret weapon. With structured creative performance data and engagement patterns from Alison.ai enriching Voyantis models, joint customers tap into even greater growth potential. Voyantis refines LTV predictions using these insights, transforming past performance into future growth strategies. The result? A deeper understanding of the elements that drive long-term loyalty and the ability to continuously optimize for the outcomes that truly matter.

Conclusion

In 2024 and beyond, marketers who lean into insights and prescriptive recommendations will unlock unprecedented value. Partnerships like Voyantis and Alison.ai are at the forefront of this revolution, using AI to optimize the entire customer journey.

With platforms like Alison.ai and Voyantis, marketers aren’t just playing catch-up—they’re leading the charge. By focusing on the nuances of creative elements and predictive value, they’re achieving unprecedented growth and long-term returns on ad spend. In a crowded market, these are the competitive edges that make all the difference.

Reach out if you’re curious about how your team can leverage these two powerhouses together.
Ido Wiesenberg.