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playbook
Engineering
SQL
Data Science
Creative Optimization
Fintech
Platform
Incrementality
Meta
Attribution
1st Party Date
Privacy
3rd Party Cookies
Value Optimization
Value-based Bidding
Predictive Conversion Model
Creative Testing
LTV prediction
LTV Modeling
IOS 15
Growth Strategy
LTV
User Acquisition
Growth Leaders Spotlight
Ios 14.5
The Five Step Plan to Launch a Predictive LTV Optimization Strategy

The Five Step Plan to Launch a Predictive LTV Optimization Strategy

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Itai Kafri
Aug 13, 2025
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FAQ: Why Signal Engineering is The Missing Link in Predictive LTV Optimization

FAQ: Why Signal Engineering is The Missing Link in Predictive LTV Optimization

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Itai Kafri
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New Year Reflections from Our Founders, Ido and Eran

New Year Reflections from Our Founders, Ido and Eran

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Ido Wiesenberg, Eran Friendinger
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Scaling Statistics: Incremental Standard Deviation in SQL with dbt

Scaling Statistics: Incremental Standard Deviation in SQL with dbt

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Yuval Gorchover
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Campaign Success Requires More Than Predictions

Campaign Success Requires More Than Predictions

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Ido Wiesenberg
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Meta Aims to Eliminate Blind Spots, Promising Improved Ad Optimization

Meta Aims to Eliminate Blind Spots, Promising Improved Ad Optimization

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Eran Birger
Oct 24, 2024
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From Insight to ROAS: Why Top Brands Choose Voyantis+Alison.ai

From Insight to ROAS: Why Top Brands Choose Voyantis+Alison.ai

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Ido Wiesenberg
Oct 21, 2024
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Prescriptive AI: A Game-Changer for Fintech Growth

Prescriptive AI: A Game-Changer for Fintech Growth

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Ido Wiesenberg
Oct 9, 2024
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Meta Changes: Brings Back Personalization and Peeks Beyond Its Own Walls

Meta Changes: Brings Back Personalization and Peeks Beyond Its Own Walls

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Eran Friendinger
Sep 30, 2024
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Thoughts on Cookies (Persisting)

Thoughts on Cookies (Persisting)

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Eran Friendinger
Sep 23, 2024
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Nino Medina's Growth Scoops: Mastering the game of user growth in 2024.

Nino Medina's Growth Scoops: Mastering the game of user growth in 2024.

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Assaf Allony
Feb 17, 2024
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Must-have checklist to get you ready for VBB

Must-have checklist to get you ready for VBB

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Ido Wiesenberg
Jan 8, 2024
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Mastering Campaign Optimization: FAQs on Predictive AI and Scaling Strategies

Mastering Campaign Optimization: FAQs on Predictive AI and Scaling Strategies

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Ido Wiesenberg
Jan 5, 2024
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The Complete Guide to Value-Based Bidding: An Actionable Summary

The Complete Guide to Value-Based Bidding: An Actionable Summary

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Ido Wiesenberg
Sep 27, 2023
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Complete guide to predictive LTV Modeling

Complete guide to predictive LTV Modeling

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Eran Birger
Jul 19, 2023
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Unlocking the Power of Predictive LTV

Unlocking the Power of Predictive LTV

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Maya Caspi
Feb 21, 2023
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The State of E-commerce Marketing

The State of E-commerce Marketing

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Maya Caspi
Feb 7, 2023
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The State of D2C Marketing

The State of D2C Marketing

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Maya Caspi
Jan 9, 2023
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The best growth marketing posts of 2022

The best growth marketing posts of 2022

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Farhana Rahman
Dec 1, 2022
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Recession? Inflation? The global subscription box market is still thriving!

Recession? Inflation? The global subscription box market is still thriving!

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Ben Malka
Nov 16, 2022
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You need to plan your marketing budget differently for 2023. Here’s why

You need to plan your marketing budget differently for 2023. Here’s why

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Maya Caspi
Nov 9, 2022
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Top 3 SaaS marketing trends your growth team can expect in 2023

Top 3 SaaS marketing trends your growth team can expect in 2023

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Farhana Rahman
Nov 2, 2022
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Here’s how you can build a trial experience that will help your company drive predictable growth

Here’s how you can build a trial experience that will help your company drive predictable growth

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Ben Malka
Oct 26, 2022
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Mythbusters: Top 4 misconceptions surrounding churn rate

Mythbusters: Top 4 misconceptions surrounding churn rate

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Maya Caspi
Oct 19, 2022
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Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

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Farhana Rahman
Oct 12, 2022
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Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

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Ben Malka
Oct 5, 2022
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Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth

Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth

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Maya Caspi
Sep 28, 2022
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Top three obstacles that hamper LTV-based decision-making

Top three obstacles that hamper LTV-based decision-making

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Farhana Rahman
Sep 21, 2022
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LTV data: The new way to break barriers in B2B user acquisition and growth

LTV data: The new way to break barriers in B2B user acquisition and growth

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The Voyantis Team
Sep 12, 2022
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Here’s why microsegmentation might not be as great as it’s made out to be

Here’s why microsegmentation might not be as great as it’s made out to be

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Ben Malka
Sep 7, 2022
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This simple formula will help you keep track of your company’s profitability potential

This simple formula will help you keep track of your company’s profitability potential

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Maya Caspi
Aug 31, 2022
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How your D2C can shorten payback period while increasing profitability

How your D2C can shorten payback period while increasing profitability

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Farhana Rahman
Aug 24, 2022
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Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

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Ben Malka
Aug 17, 2022
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Smart bidding strategies: How to choose when constrained by budget (Part 1 of 2)

Smart bidding strategies: How to choose when constrained by budget (Part 1 of 2)

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Maya Caspi
Aug 10, 2022
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Your PLG company will NOT grow without an elite onboarding experience. Here’s why

Your PLG company will NOT grow without an elite onboarding experience. Here’s why

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Farhana Rahman
Aug 3, 2022
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Top 3 ways you can use data privacy trends to boost your growth

Top 3 ways you can use data privacy trends to boost your growth

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Ben Malka
Jul 27, 2022
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Mythbusters: Profitability is not the opposite of growth

Mythbusters: Profitability is not the opposite of growth

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Ido Wiesenberg
Jul 20, 2022
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Discover how Notion is using predictive UA to scale growth and reduce CAC

Discover how Notion is using predictive UA to scale growth and reduce CAC

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Maya Caspi
Jul 7, 2022
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CEO Post: Voyantis has officially launched!

CEO Post: Voyantis has officially launched!

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Ido Wiesenberg
Jul 6, 2022
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Profitability is as easy as transforming your internal data into actionable insights—codelessly

Profitability is as easy as transforming your internal data into actionable insights—codelessly

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Farhana Rahman
Jun 29, 2022
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Free tool for PLG B2B’s: Ad Group Likelihood Simulator

Free tool for PLG B2B’s: Ad Group Likelihood Simulator

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Ben Malka
Jun 22, 2022
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Do it in-house: Predictive Value-Based Bidding for DTCs

Do it in-house: Predictive Value-Based Bidding for DTCs

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Maya Caspi
Jun 15, 2022
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Top 5 ways to capitalize on your B2B’s marketing budget to increase profitability

Top 5 ways to capitalize on your B2B’s marketing budget to increase profitability

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Farhana Rahman
Jun 8, 2022
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Top 3 ways product-led B2B subscription companies are actively reducing their CAC

Top 3 ways product-led B2B subscription companies are actively reducing their CAC

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Ben Malka
Jun 1, 2022
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Ready to make smarter marketing decisions? Focus on profitability!

Ready to make smarter marketing decisions? Focus on profitability!

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Maya Caspi
May 25, 2022
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Product-led B2B companies are shifting to payback strategy from CAC strategy. Here’s why!

Product-led B2B companies are shifting to payback strategy from CAC strategy. Here’s why!

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Farhana Rahman
May 18, 2022
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How B2B subscription companies can use internal data to substantially power growth and acquisition efforts

How B2B subscription companies can use internal data to substantially power growth and acquisition efforts

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Ben Malka
May 11, 2022
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Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process

Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process

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Maya Caspi and contributors authors- Daniel Kandel & the Israeli Startup Growth Team
May 4, 2022
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The marketing world is going server-side. This tech is helping growth teams regain control over data

The marketing world is going server-side. This tech is helping growth teams regain control over data

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Farhana Rahman
Apr 20, 2022
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A whole new (cookieless) world—a new fantastic point of view

A whole new (cookieless) world—a new fantastic point of view

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Ben Malka
Apr 13, 2022
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Do it in-house: Use LTV projections as part of the value-based acquisition process

Do it in-house: Use LTV projections as part of the value-based acquisition process

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Maya Caspi
Apr 6, 2022
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From lookalikes to do-alikes: How to push ad networks to find high LTV users

From lookalikes to do-alikes: How to push ad networks to find high LTV users

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Farhana Rahman
Mar 30, 2022
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Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach

Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach

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Maya Caspi
Mar 23, 2022
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These are the 3 marketing pillars that power growth

These are the 3 marketing pillars that power growth

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Ben Malka
Mar 16, 2022
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MythBusters: High CTR is NOT the primary goal of an ad campaign

MythBusters: High CTR is NOT the primary goal of an ad campaign

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Farhana Rahman
Mar 9, 2022
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Discover why you should consider optimizing for profitability when building your acquisition strategy

Discover why you should consider optimizing for profitability when building your acquisition strategy

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Maya Caspi
Mar 2, 2022
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With great loyalty schemes comes great results

With great loyalty schemes comes great results

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Ben Malka
Feb 23, 2022
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The (not so secret) way DTC’s are optimizing their growth campaigns on Facebook

The (not so secret) way DTC’s are optimizing their growth campaigns on Facebook

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Farhana Rahman
Feb 16, 2022
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Optimizing for LTV? Great Decision! Here’s What you Need to Know

Optimizing for LTV? Great Decision! Here’s What you Need to Know

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Ben Malka
Feb 9, 2022
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The growth leader’s guide to preparing for a world without third-party cookies!

The growth leader’s guide to preparing for a world without third-party cookies!

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Maya Caspi
Feb 2, 2022
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These growth marketing practices are out-of-date for DTCs

These growth marketing practices are out-of-date for DTCs

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Farhana Rahman
Jan 26, 2022
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This major beauty subscription brand is using predictive UA to amplify their FB campaigns

This major beauty subscription brand is using predictive UA to amplify their FB campaigns

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The Voyantis team
Jan 19, 2022
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Consider this principle when analyzing data to attract the most valuable users

Consider this principle when analyzing data to attract the most valuable users

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Farhana Rahman
Jan 12, 2022
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Say hello to the most efficient way to measure ROI in the new marketing landscape

Say hello to the most efficient way to measure ROI in the new marketing landscape

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Ben Malka
Jan 5, 2022
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How top growth marketers responded to the changes that came their way throughout 2021

How top growth marketers responded to the changes that came their way throughout 2021

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Maya Caspi
Dec 29, 2021
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How Kurve responded to the changes that came their way throughout 2021

How Kurve responded to the changes that came their way throughout 2021

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Maya Caspi
Dec 29, 2021
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How Elementor marketers responded to the changes that came their way throughout 2021

How Elementor marketers responded to the changes that came their way throughout 2021

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Maya Caspi
Dec 29, 2021
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How BFA Industries marketers responded to the changes that came their way throughout 2021

How BFA Industries marketers responded to the changes that came their way throughout 2021

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Maya Caspi
Dec 29, 2021
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Top 6 biggest mistakes you need to avoid in mobile marketing

Top 6 biggest mistakes you need to avoid in mobile marketing

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Maya Caspi
Dec 15, 2021
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Top six ways data science helps solve growth marketing challenges

Top six ways data science helps solve growth marketing challenges

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Ben Malka
Dec 8, 2021
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This loophole allows you to get user-level attribution on Facebook—without AMM!

This loophole allows you to get user-level attribution on Facebook—without AMM!

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Farhana Rahman
Dec 1, 2021
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Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

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Maya Caspi
Nov 24, 2021
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How to ensure your subscription brand is on the right track for continued exponential growth

How to ensure your subscription brand is on the right track for continued exponential growth

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Ido Wiesenberg
Nov 17, 2021
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Your CPG brand can keep the growth going in the new normal—by switching to this marketing model

Your CPG brand can keep the growth going in the new normal—by switching to this marketing model

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Farhana Rahman
Nov 10, 2021
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Zero-party data is the secret ingredient you need to build your data strategy

Zero-party data is the secret ingredient you need to build your data strategy

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Ben Malka
Nov 3, 2021
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The growth loop of optimizing your campaigns for virality (+ Cheat Sheet)

The growth loop of optimizing your campaigns for virality (+ Cheat Sheet)

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Maya Caspi
Oct 27, 2021
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How to conduct a customer lifetime value analysis (using predictive marketing!)

How to conduct a customer lifetime value analysis (using predictive marketing!)

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Farhana Rahman
Oct 21, 2021
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UA Managers’ top secret: The ultimate growth marketing tech stack (All you need to know!)

UA Managers’ top secret: The ultimate growth marketing tech stack (All you need to know!)

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Maya Caspi
Oct 6, 2021
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Everything your marketing team needs to know about iOS 15

Everything your marketing team needs to know about iOS 15

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Ben Malka
Sep 22, 2021
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How to utilize LTV data to achieve maximum results

How to utilize LTV data to achieve maximum results

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Ido Wiesenberg
Sep 13, 2021
Read
Tips and tricks to build the best data team (your growth team will thank you!)

Tips and tricks to build the best data team (your growth team will thank you!)

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Maya Caspi
Sep 9, 2021
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Here’s why DTC companies are shifting from CAC strategy to payback strategy

Here’s why DTC companies are shifting from CAC strategy to payback strategy

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Ido Wiesenberg
Aug 29, 2021
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Snap for D2C brands? Absolutely! Here’s how brands are using it for UA!

Snap for D2C brands? Absolutely! Here’s how brands are using it for UA!

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Farhana Rahman
Aug 19, 2021
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Meet the team: Eran Friendinger, the CTO and co-Founder of Voyantis

Meet the team: Eran Friendinger, the CTO and co-Founder of Voyantis

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Voyantis Team
Aug 17, 2021
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What Facebook’s deprecation of the AMM program means for marketing teams (and what they should do!)

What Facebook’s deprecation of the AMM program means for marketing teams (and what they should do!)

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Eran Friendinger
Aug 13, 2021
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Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

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Maya Caspi
Aug 5, 2021
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Lyft’s growth operations: A great lesson in how to approach user acquisition

Lyft’s growth operations: A great lesson in how to approach user acquisition

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Ido Wiesenberg
Aug 3, 2021
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Meet the team: Ido Wiesenberg, the CEO and co-Founder of Voyantis

Meet the team: Ido Wiesenberg, the CEO and co-Founder of Voyantis

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Voyantis Team
Jul 28, 2021
Read
This is the most efficient way for subscription brands to reduce churn and lift their ROI

This is the most efficient way for subscription brands to reduce churn and lift their ROI

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Farhana Rahman
Jul 21, 2021
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Growth and ROAS is serious business for gaming companies

Growth and ROAS is serious business for gaming companies

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Maya Caspi
Jul 15, 2021
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Loyalty focused marketing: Far more strategic than hit and runs

Loyalty focused marketing: Far more strategic than hit and runs

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Maya Caspi
Jul 8, 2021
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What would it take to build a world-class growth machine? An overview of important points

What would it take to build a world-class growth machine? An overview of important points

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Ido Wiesenberg
Jun 30, 2021
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The "Just Ask" Approach: Overcoming iOS 14.5 Challenges

The "Just Ask" Approach: Overcoming iOS 14.5 Challenges

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Oren Cohen
Jun 14, 2021
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Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

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Ido Wiesenberg
Jun 10, 2021
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Why Marketers Should Act Like Stock Portfolio Managers

Why Marketers Should Act Like Stock Portfolio Managers

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Ido Weisenberg
Jun 8, 2021
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The game has changed: 9 questions to ask before onboarding a new predictive solution for user-acquisition

The game has changed: 9 questions to ask before onboarding a new predictive solution for user-acquisition

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Voyantis Team
Jun 4, 2021
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Questionnaires: The Secret Weapon To Winning the User Acquisition Game

Questionnaires: The Secret Weapon To Winning the User Acquisition Game

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Lidor hezkelo
Jun 2, 2021
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The Perks of Targeting Late Bloomers in User Acquisition

The Perks of Targeting Late Bloomers in User Acquisition

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Maya Caspi
May 31, 2021
Read
How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)

How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)

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Eran Friendinger
May 28, 2021
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The Ultimate Guide on User Acquisition Post-iOS 14.5

The Ultimate Guide on User Acquisition Post-iOS 14.5

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Voyantis Team
May 26, 2021
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