Get your business blooming with Prescriptive AI
In today's challenging DTC landscape, profitability is harder to maintain. Ad costs are rising, consumers are savvier, privacy regulations are stricter, and attribution is challenging. To thrive, you need a competitive edge.
Prescriptive AI empowers smarter decision-making throughout the customer journey. It helps ad networks acquire high-value customers with value-based campaigns and delivers timely, cost-effective recommendations to boost activation and retention.
Predict
We leverage advanced AI to predict each user's future value and update it hourly as new data comes in
Optimize
We turn predictions into prescriptions and relay our predictive signals via ad networks’ server APIs, optimizing your campaigns to acquire more high-value customers
Grow
You've finally cracked value-based campaigns. Now, sit back and watch your ROAS grow by 20% and more!
Where you might need help
Responding to Fierce Competition
The DTC market is more competitive than ever. With rising acquisition costs and increasing measurement challenges, securing high-value customers is tougher than before. To thrive, you must differentiate your brand and take proactive control of your growth strategy.
Achieving Optimal LTV/CAC Ratio is Hard Early. Funnel Events ≠ Profitability.
Not all curious users become profitable customers. So, how do you pinpoint the ones who will make repeat purchases, subscribe, or opt for the premium package?
When many users seem alike on day one, optimizing campaigns beyond that initial quiz or sign-up becomes a significant challenge.
Your Ad Network Partner Needs Early Signals
To help your ad network partners achieve optimal performance, it’s crucial to send user value signals early on, ideally within the first seven days, with day one being the most critical. Conversion signals beyond day seven are much less effective for campaign optimization, as ad network algorithms prioritize early signals. Without insights into these early signals, your team may be forced to focus on optimizing tCPA campaigns and rely on upper-funnel events that have limited long-term significance.
The Opportunity
With access to rich user data, your brand can transform past insights into forward-looking actions that elevate your lifecycle marketing.
By leveraging AI, you can convert anonymized data points into precise predictions and recommendations, enabling personalized strategies, insights, and nurturing.
This empowers your team to optimize acquisition efforts, enhance product experiences, refine user flows, and deliver tailored personalization to customers.
Our Solution
We employ advanced AI to generate outcome-based predictions, giving you the “Foresight” you need to forecast each user’s future value. But creating predictions is just the (easy) first step.
Next, we integrate with your business systems to automate your actions. For acquisition, we’ve cracked ad network algorithms, enabling us to turn predictions into prescriptions, delivered at the right moment and in a format their algorithms can learn from. This true “Signal Optimization”, ensures you acquire the most relevant customers for your business
Discover each user's unique value from day one
Our AI transforms data into actions, saving you time on your journey to mastering value optimization and VBB. With thousands of experiments, we’ve perfected high-precision predictions and navigating Google, Meta, and TikTok algorithms. Our AI continuously forecasts user value and propensity at an individual level, from the first ad click through their lifecycle.
It generates and refreshes predictions hourly based on user behaviour and inputs, achieving true signal optimization, prescribing the next best move for your ad networks and ensuring optimal performance.
What else you can accomplish
Convert high-potential customers
Maximize your time and budget by concentrating your activation efforts and resources on users most likely to become high-value customers, repeat purchasers, or long-term subscribers. Avoid wasting resources on one-time buyers or low-value users who don’t contribute to sustainable growth.
Upsell accounts ready for their next move
Identify users primed for add-ons, upgrades, and cross-sell opportunities, and leverage tailored recommendations that tip the scales-motivating them to engage and opt for premium offers.
Keep your customers from churning
In a crowded space where switching brands is effortless, customers demand high-quality experiences. To stay competitive, you must prioritize user experience and constant innovation, keeping customers engaged and satisfied. By identifying at-risk users early - through signals like friction in their journey or engagement drop-offs - you can take timely, effective actions to retain them and drive long-term loyalty.
From tCPA to Value-Based Bidding: DNA-Powered Insights Leader Achieves 46% ROAS Uplift
A DNA-Powered Insights Leader offering diverse services and subscription options globally partnered with Voyantis to identify high-value customers from the very first ad click.
Previously, the company relied on tCPA-based campaigns but realized they weren’t maximizing ROAS. These campaigns attracted a broad customer base with varying spending potential and included users who converted only after extended periods, impacting lifetime value (LTV). Voyantis helped consolidate their campaigns and implemented user-level predictions with a conversion horizon exceeding 30 days. This allowed them to provide Google with precise user-value data to optimize bids effectively.
The transition to Value-Based Bidding powered by Voyantis AI-Prescription Engine delivered exceptional results: a 46% boost in ROAS, a 111% increase in trial-to-subscriber conversion rates, and a 26% reduction in customer acquisition costs (CAC). In addition, with Voyantis they acquired users with deeper, more extensive engagement patterns, a key predictor of renewals.
