Outgrow the competition with prescriptive AI
In the dynamic app market, you need a competitive edge to navigate the increasingly complex user acquisition landscape - where acquisition costs are rising, privacy regulations are tightening, and attribution is more challenging than ever.
Prescriptive AI empowers smarter decision-making at every stage, from helping ad networks acquire high-value customers through value-based campaigns to delivering timely, cost-effective recommendations driving activation and retention.
Predict
We leverage advanced AI to predict each user's future value and update it hourly as new data comes in
Optimize
We turn predictions into prescriptions and relay our predictive signals via ad networks’ server APIs, optimizing your campaigns to acquire more high-value customers
Grow
You've finally cracked value-based campaigns. Now, sit back and watch your ROAS grow by 20% and more!
Voyantis Segments Power Activation Programs for one of the world’s largest food delivery apps
A prominent food delivery app in LATAM leverages Voyantis to forecast user rankings based on their predicted number of orders at D30 and D90.
This enables the app to create personalized offers for users who installed the app but haven’t made a purchase.
Additionally, the app determines each user’s sensitivity to offers and allocates discounts accordingly, helping to control spend and optimize budget efficiency.
Where you might need help
Responding to Fierce Competition
The app market is fiercely competitive. Rising acquisition costs and increasing measurement hurdles make acquiring high-value customers a challenge. To succeed, you must stand out and take control of your growth strategy.
Achieving Optimal LTV/CAC Ratio is Hard. Early Funnel Events ≠ Profitability.
A user downloading your app or even making their first purchase doesn’t guarantee future revenue. How do you find users who will make multiple purchases, subscribe or get that one more add-on again and again?
With many users looking the same on day one, optimizing campaigns beyond the initial sign-up can be challenging.
Your Ad Network Partner Needs Early Signals
To help your ad network partners achieve optimal performance, it’s crucial to send user value signals early on, ideally within the first seven days, with day one being the most critical. Conversion signals beyond day seven are much less effective for campaign optimization, as ad network algorithms prioritize early signals. Without insights into these early signals, your team may be forced to focus on optimizing tCPA campaigns and rely on upper-funnel events that have limited long-term significance.
The Opportunity
With access to rich user data, you can transform past insights into forward-looking actions that elevate your lifecycle marketing.
By leveraging AI, you can convert anonymized data points into precise predictions and recommendations, enabling personalized strategies, insights, and tips.
This empowers your team to optimize acquisition efforts, enhance product experiences, refine user flows, and deliver tailored personalization to customers.
Our Solution
We employ advanced AI to generate outcome-based predictions, giving you the “Foresight” you need to forecast each user’s future value. But creating predictions is just the (easy) first step. Next, we integrate with your business systems to automate your actions.
For acquisition, we’ve cracked ad network algorithms, enabling us to turn predictions into prescriptions, delivered at the right moment and in a format their algorithms can learn from.
We also integrate with your MMPs to make sure all your partners are informed with our predictions. This true “signal optimization” ensures you acquire the most relevant customers across your web-to-app or app campaigns.
Discover each user's unique value from day one
Our AI transforms data into actions, saving you time on your journey to mastering value optimization and VBB. With thousands of experiments, we’ve perfected high-precision predictions and navigating Google, Meta, and TikTok algorithms. Our AI continuously forecasts user value and propensity at an individual level, from the first ad click through their lifecycle.
It generates and refreshes predictions hourly based on user behavior and inputs, achieving true signal optimization, prescribing the next best move for your ad networks and ensuring optimal performance.
Your MMP in the loop
With increased privacy challenges, succeeding on mobile requires more effort. Our methodologies can help you effectively grow on mobile through integrations with your mobile measurement partner (MMP) of choice. We can send signals to your MMP to help you grow your app campaigns with your ad network partner.
What else you can accomplish
Convert high-potential customers
Maximize your time and budget by focusing activation efforts and resources on users who are likely to become high-value customers, repeat purchasers, or pass buyers, rather than wasting resources on incentives for low-value users who only buy once.
Upsell accounts ready for their next move
Identify users ready for add-ons, upgrades, and cross-sell opportunities, and receive tailored recommendations that tip the balance - encouraging them to engage and purchase premium offers.
Keep your customers from churning
With app stores flooded with new apps and switching being easy, users expect high-quality, seamless experiences from the start. You must compete on user experience and innovation to keep users engaged and happy. By identifying at-risk app users early - through signals like service friction or engagement drop-offs - you can take effective actions to retain them.