Predict
We leverage advanced AI to predict each user's future value based on your 1st party data and MMP reporting
Optimize
We turn predictions into prescriptions and relay our signals through your MMP directly to Meta
Grow
You've finally cracked value-based campaigns. Now, sit back and watch your ROAS grow by 20% and more!
Where you might need help
Responding to Fierce Competition
The app market is fiercely competitive. Rising acquisition costs and increasing measurement hurdles make acquiring high-value customers a challenge. To succeed, you must stand out and take control of your growth strategy.
Achieving Optimal LTV/CAC Ratio is Hard. Early Funnel Events ≠ Profitability
A user downloading your app or even making their first purchase doesn’t guarantee future revenue. How do you find users who will make multiple purchases, subscribe or get that one more add-on again and again?
With many users looking the same on day one, optimizing campaigns beyond the initial sign-up can be challenging.
Your Ad Network Partner Needs Early Signals
To optimize app campaigns on Meta, it’s crucial to send early signals, as Meta’s AI optimizes campaigns based on revenue events within a day or week, depending on attribution settings. However, challenges arise, such as the lack of user-level data, making MMP integration essential for those insights. But like ad networks, MMPs have quirks - often with strict data windows. Additionally, predicting user value when conversions occur further in the future is tricky especially on mobile. Without early signals on future user value, teams often rely on CPA campaigns and upper-funnel events, limiting long-term impact.
The Opportunity
With access to rich user data and MMP tracking, you can transform past insights into forward-looking actions that boost your acquisition strategy.
By leveraging AI, anonymized data points become precise predictions and recommendations, closing the feedback loop with Meta to identify high-value users.
Anonymized non-PII data
Discover each user's unique value from day one
Our AI transforms data into actions, streamlining your journey to mastering value optimization. After thousands of experiments, we’ve perfected high-precision predictions and the ability to navigate Meta’s algorithms. Our AI continuously forecasts user value and propensity at an individual level, from the first ad click through the entire lifecycle.
It generates and updates predictions hourly, based on user behavior, achieving true signal optimization and prescribing the next best move.
Your MMP in the loop
With growing privacy challenges, succeeding on mobile requires extra effort. Our methodologies support effective mobile growth through seamless integration with your chosen mobile measurement partner (MMP). We ensure signals are sent to your MMP or Meta in the right format and timing, empowering you to optimize app campaigns with your ad network partner. For AppsFlyer users, we offer a custom solution tailored to their unique Meta integration.
Optimized Testing Without Disruption
