Maximize Impact with Prescriptive AI
Prescriptive AI empowers you to navigate the customer acquisition cycle with precision, guiding optimal decisions at every stage.
Start by balancing customer acquisition costs and driving profit through AI-guided value-based campaigns, addressing the challenges of long payback periods.
Then, turn freemium users into loyal, paying customers to build long-term profitability.
Predict
We leverage advanced AI to predict each user's future value and update it hourly as new data comes in
Optimize
We turn predictions into prescriptions and relay our predictive signals via ad networks’ server APIs, optimizing your campaigns to acquire more high-value customers
Grow
You've finally cracked value-based campaigns. Now, sit back and watch your ROAS grow by 20% and more!
Where you might need help
Responding to Fierce Competition
The SaaS market is highly competitive, with rising acquisition costs and decreasing switching costs. Nowadays when many similar solutions turn up, acquiring loyal customers is challenging. To succeed and stand out you need to take control of your growth strategy.
Achieving Optimal LTV/CAC Ratio is Hard.
Early Funnel Events ≠ Profitability
With lengthy sales cycles involving multiple stages of evaluation, diverse stakeholders, and trials, staying laser-focused is crucial. Ideally, you want to attract customers who generate revenue quickly by targeting the right qualified leads. However, with users often looking the same on day one and starting a free trial offering no guarantee of long-term revenue, optimizing campaigns beyond the initial trial sign-up can be challenging.
Your Ad Network Partner Needs Early Signals
To help your ad network partners achieve optimal performance, it’s crucial to send user value signals early on, ideally within the first seven days, with day one being the most critical. Conversion signals beyond day seven are much less effective for campaign optimization, as ad network algorithms prioritize early signals. Without insights into these early signals, your team may be forced to focus on optimizing tCPA campaigns and rely on upper-funnel events that have limited long-term significance.
The Opportunity
With access to rich user data, you can transform past insights into forward-looking actions that elevate your lifecycle marketing.
By leveraging AI, you can convert anonymized data points into precise predictions and recommendations, enabling personalized strategies, insights, and tips.
This empowers your team to optimize acquisition efforts, enhance product experiences, refine user flows, and deliver tailored personalization to customers. For instance identify decision makers and help your ad network partner bring more like them!
Our Solution
We employ advanced AI to generate outcome-based predictions, giving you the “Foresight” you need to forecast each user’s future value. But creating predictions is just the (easy) first step.
Next, we integrate with your business systems to automate your actions. For acquisition, we’ve cracked ad network algorithms, enabling us to turn predictions into prescriptions, delivered at the right moment and in a format their algorithms can learn from.
This true “Signal Optimization”, ensures you acquire the most relevant customers for your business
Discover each user's unique value from day one
Our AI transforms data into actions, saving you time on your journey to mastering value optimization and VBB. With thousands of experiments, we’ve perfected high-precision predictions and navigating Google, Meta, and TikTok algorithms. Our AI continuously forecasts user value and propensity at an individual level, from the first ad click through their lifecycle.
It generates and refreshes predictions hourly based on user behaviour and inputs, achieving true signal optimization, prescribing the next best move for your ad networks and ensuring optimal performance.
What else you can accomplish
Convert high-potential customers
Maximize your time and budget by focusing activation efforts and resources on users who are likely to become high-value customers, decision-makers, and influencers, rather than wasting resources on incentives for low-value users or those without decision-making power.
Upsell accounts ready for their next move
Identify accounts ready for upsell and cross-sell opportunities, and receive tailored recommendations to tip the balance - encouraging users to adopt more advanced services, add seats, expand data utilization, and more.
Keep your customers from churning
Offering a subscription model presents a constant risk of churn if users don’t continuously see value in the service. This makes it essential to keep users engaged and happy. Identify at-risk customers early by leveraging signals like friction in their experience or engagement drop-offs and take effective actions to retain them.
