Unlock the path to acquiring more high-value users for your app on Google
In today’s app market, gaining a competitive edge means focusing on value, not just volume. To succeed, it’s essential to move beyond installs and target users likely to perform high-value actions, like subscribing or re-ordering.
Voyantis’ advanced AI solutions bridge your 1st-party data with MMP or Firebase, generating intent predictions and prescribing actions to Google—helping you acquire more high-value customers through tROAS campaigns.
Predict
We leverage advanced AI to predict each user's future value based on your 1st party data and MMP or Firebase reporting
Optimize
We turn predictions into prescriptions and relay our signals through your MMP or Firebase or directly to Google
Grow
You've finally cracked tROAS focused campaigns. Now, sit back and watch your ROAS grow by 20% and more!
Voyantis Segments power Activation Programs for one of the world’s largest food delivery apps
A prominent food delivery app in LATAM leverages Voyantis to forecast user rankings based on their predicted number of orders at D30 and D90.
This enables the app to create personalized offers for users who installed the app but haven’t made a purchase.
Additionally, the app determines each user’s sensitivity to offers and allocates discounts accordingly, helping to control spend and optimize budget efficiency.
Where you might need help
Responding to Fierce Competition
The app market is fiercely competitive. Rising acquisition costs and increasing measurement hurdles make acquiring high-value customers a challenge. To succeed, you must stand out and take control of your growth strategy.
Achieving Optimal LTV/CAC Ratio is Hard.
Early Funnel Events ≠ Profitability.
A user downloading your app or even making their first purchase doesn’t guarantee future revenue. How do you find users who will make multiple purchases, subscribe or get that one more add-on again and again?
With many users looking the same on day one, optimizing campaigns beyond the initial sign-up can be challenging.
Your Ad Network Partner Needs Early Signals
To help your ad network partners achieve optimal performance, it’s crucial to send user value signals early on, ideally within the first seven days, with day one being the most critical. Conversion signals beyond day seven are much less effective for campaign optimization, as ad network algorithms prioritize early signals. Without insights into these early signals, your team may be forced to focus on optimizing tCPA campaigns and rely on upper-funnel events that have limited long-term significance.
The Opportunity
With access to rich user data, and adding on Firebase, and MMP tracking, you can turn past insights into forward-looking actions that enhance your acquisition strategy.
Leveraging AI, you can convert anonymized data points into precise predictions and recommendations, closing the feedback loop with Google to help identify high-value users.
Our Solution
We use advanced AI to generate outcome-based predictions, offering foresight into each user’s future value. By optimizing ad network algorithms, we turn predictions into actionable prescriptions delivered at the perfect moment in a format algorithms can learn from.
Our seamless integration with your MMP or Google Firebase ensures prescriptive signals are relayed for true signal optimization,
helping you acquire the most relevant customers across web-to-app and app campaigns.
Discover each user's unique value from day one
Our AI transforms data into actions, streamlining your journey to mastering value optimization and VBB. After thousands of experiments, we’ve perfected high-precision predictions and the ability to navigate Google’s algorithms.
Our AI continuously forecasts user value and propensity at an individual level, from the first ad click through the entire lifecycle. It generates and updates predictions hourly, based on user behavior, achieving true signal optimization and prescribing the next best move.
Your MMP in the loop
With growing privacy challenges, succeeding on mobile requires extra effort. Our methodologies enable effective mobile growth through seamless integration with your chosen mobile measurement partner (MMP) or Google Firebase. We ensure signals are sent to your MMP or Google Firebase in the right format and timing, empowering you to optimize app campaigns with your ad network partner
Optimized Testing Without Disruption
