Voyantis helps you break into value based bidding
Switching to a tROAS bidding strategy can be rewarding but challenging, especially for brands with complex acquisition funnels. We can save you time and money as you work towards mastering VBB.
Through thousands of experiments, we’ve developed the ability to create high-precision predictions and expertly navigate Google’s algorithms. This enables us to relay predictions to Google with optimal timing, accuracy, and signal value, achieving true signal optimization for the best results.
trusted by
Why Value-Based-Bidding?
Not all conversions equally impact your business goals; some hold higher value. With value based bidding, you maximize the total value of conversions generated by your campaigns.
Google’s AI learns which customers are more valuable to your business and starts acquiring more like them.
Customer 1
Customer 2
Customer 3
With Google's advanced AI, you can enhance your campaign outcomes by acquiring higher-value customers more effectively.
Better Customers
Whether you are a B2C, Fintech, App, Marketplace, Delivery Subscription, or PLG business, shifting from cost-based strategies like CPC or CPA to value-based strategies that consider customer value, will result in bigger and better conversions.
Outcomes include increased conversion volume, longer plans (annual vs. monthly), recurring subscriptions, more seats per account, the selection of larger packages and more.
Increased ROAS
Paying the right price for high-value customers and not bidding too much for low value customers ensures you are not leaving money on the table while maximizing your business outcome potential.
You will start seeing increase ROAS very quickly. Google reports 14% ROAS growth on average*. Voyantis customers report 20%-50% ROAS growth.
Sustainable and Stable Growth
Over time, your business will reap long-term benefits such as increased customer lifetime value, higher profits, and better allocation of marketing budgets across channels and ad formats.
Moving to value-based bidding will enable you to unlock the most advanced growth solutions Google offers later down the line.
Why you might be failing
Campaigns with short optimization window
The default conversion window for Search and Display campaigns in Google Ads is 30 days, with day 1 and day 7 being the most crucial for impacting performance.
Conversion signals after day 7 are much less effective in campaign optimization as Google AI prioritizes early signals.
Common Challenges
Your conversions happen after the 7-Day conversion Window
Google’s AI needs an abundance of early signals. But what if your conversion events occur long after the 7-day window, at day 30, 60, or even later? Or if your conversion volume is too small to inform Google’s algorithms? Google’s AI is missing critical signals.
Your early conversion do not align with future value
In some cases, your early conversion volume might be high, but it does not correlate with later conversions that drive actual value, such as subscription renewals or upgrades.
Forecasting future value is a challenge
Forecasting future value is a challenge. You can help Google AI by importing conversions and profits through offline conversion import. Each conversion is associated with a forecasted lifetime value. However, forecasting future value might be challenging if you have minimal events early on or a significant mismatch between early conversions and long-term user value, among other reasons.
Predictive values are not enough
Here’s another harsh truth: having an accurate prediction model is not enough. To effectively run a VBB strategy, several factors must be considered beyond predicted ROAS: How accurate should your prediction be before sending the signal? How do you handle extreme values like whales? Is there a backup model ready if there's a data drift issue? How is your match rate trending? These factors add up to a significant challenge in ensuring the predictive signal you send to Google can positively impact its algorithm.
You need an experienced VBB partner
Over the past few years, we have run thousands of experiments on Google, and learned to create high-precision predictions AND navigate Google’s algorithms. We have a 100% pilot success rate, with customers reporting a 20%-50% increase in ROAS. Our AI not only creates LTV predictions within 5 minutes of a user’s first interaction but also intelligently decides when to send the signal, automating and optimizing the process for you.
Why you need Voyantis
AI Predictions For Google
The Voyantis AI engine learns the unique nature of each user, developing custom prediction models using each brand's distinct customer data, from onboarding quizzes and specific actions to historical retention data.
This allows us to formulate precise Lifetime Value predictions. By understanding Google's algorithm, we create models that cater to its need for user value ranking, ensuring the AI receives the critical signals it requires.
Prescriptive AI Automation
User-level predictions are sent to Google using Google’s server API, enabling Google to optimize campaigns for ROAS with value-based bidding.
Voyantis AI knows how to balance the timing and value of signals to meet Google's AI training needs, delivering early signals to jumpstart your campaign optimization quickly and effectively.
24 - 7 Always On Optimization
The model is constantly tested and verified by the Voyantis AI engine to generate the highest accuracy of future predictions and adapt for future upgrades of Google algorithms.
We also offer a comprehensive AI monitoring system and fallback models to prevent potential losses from data delays or changes.
Collaborating with your google account team
Align on growth plans for your account and share with your Google account team the options Voyantis offers, especially regarding products like YouTube, pMAX, or
transitioning the entire account to VBB.
Meet throughout the process to strategize plans aligned with your unique account goals and campaign set-up.
Go on joint calls with your Google account team to share the progress during pilot and subsequent tests and optimization efforts.
With Voyantis, we've begun recouping ad spend, achieving a 45% ROAS increase. We plan to leverage Voyantis' predictions as a guiding star for all our marketing strategies and decisions.”
