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Mojo Boosts Men’s Wellbeing While Voyantis Powers Their Growth: Achieving a 22% ROAS Surge.
Highlights
Founded by cousins Angus and Xander, UK-based Mojo is already helping men across 150 countries improve their relationships and well-being—all from the comfort of their laptop or phones. By making professional resources accessible, breaking down stigma, and fostering a performance mindset, Mojo aims to reduce barriers to seeking help.
The trailblazer in men’s well-being, Mojo, offers a 7-day free trial followed by three paid subscription options: Quarterly, Annual, and Lifetime.
Mojo aimed to boost subscription conversion rates, drive renewals, and lower acquisition costs. Historically, they focused on optimizing the cost of upper-funnel events, like trial starts, but not all trial users converted into paying customers.
By leveraging signals from an onboarding questionnaire and other data sources, Mojo had the potential to build predictive models that can help ad networks better identify high-value customers likely to subscribe.
Mojo partnered with Voyantis to build predictive models and leverage their expertise in prescriptive AI, transitioning to Value-Based Bidding on Google. With Voyantis’ help, they achieved a 7% increase in trial conversion rates, reduced cost per trial by 14%, and cut cost per subscriber by 20%, all while driving a 22% increase in ROAS.
Next, Mojo plans to adopt Voyantis predictions to optimize their Meta campaigns, joining the exclusive pLTV beta program offered to Voyantis customers.
“We started Mojo with the goal of revolutionizing men’s wellbeing and relationships, fully aware of the challenges of venturing into uncharted territory. Navigating a new space ourselves, we knew when it was time to seek expert advice. When we met the Voyantis team, it was clear they had the expertise to guide us through the ever-changing ad network algorithms, leveraging their deep understanding of constant updates and the complexities of their black-box systems.”
The Challenge
Your funnel without Voyantis
Your funnel with Voyantis
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Mojo offers a 7-day free trial followed by three paid subscription options: Quarterly, Annual, and Lifetime. Ideally, they aim to increase conversions specifically to the longer-term plans.
Historically, Mojo focused on optimizing the cost of upper-funnel events, like trial starts, but not all trial users converted into paying customers.
Mojo aimed to boost subscription conversion rates, drive renewals, and lower acquisition costs, necessitating a strategic shift.
Mojo sought support in transitioning to a value-based bidding or tROAS strategy. They needed a partner to leverage data from onboarding questionnaires and other sources to build predictive models and send signals to ad networks, enabling better identification of high-value customers likely to subscribe.
The Pilot
● Voyantis developed a tailored model for Mojo with a 90-day prediction timeframe, enabling them to not only identify users likely to convert after the 7-day trial period but also distinguish those most likely to renew quarterly subscriptions, driving higher-value conversions.
● Mojo utilized Google’s 50:50 split experiment tool to compare Voyantis’ predictive signals, focused on LTV and likelihood to convert with target ROAS, against their business-as-usual target: trial starts and associated costs.
● They also leveraged Voyantis Foresight, integrating Voyantis LTV predictions into their BI systems to optimize campaign budget allocation and improve forecasting.
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“Voyantis completely elevated our Google campaigns with their Prescriptive AI solutions. We achieved a 22% increase in ROAS and reduced CAC by 20%. What stood out most was their commitment—they helped us explore multiple options and demonstrated a genuine investment in our success, not just the deal.”
How does it work
Data Processing & AI prediction model
Voyantis developed a tailored model for Mojo with a 90-day prediction timeframe, enabling them to not only identify users likely to convert after the 7-day trial period but also distinguish those most likely to renew quarterly subscriptions, driving higher-value conversions.
Privacy First
Voyantis leveraged Mojo’s anonymized, non-PII data, including insights from onboarding questionnaires, to develop the model.
Google and Meta Orchestration
User-level predictions are sent to Google via Google’s server API, enabling campaign optimization for tROAS through value-based bidding.
Quality Verification
The model is constantly tested and verified by the Voyantis AI engine to generate the highest accuracy of future predictions and adapt for future upgrades of the Google algorithms.
The Impact
The results of the pilot clearly indicate the advantage using value predictions for improving campaigns outcomes.
ROAS Uplift
Better Conversions
By transitioning to Value-Based Bidding on Google with Voyantis, Mojo achieved a 7% increase in trial conversion rates.
Cost Improvements
Using Voyantis’ predictions, Mojo reduced cost per trial by 14% and cost per subscriber by 20%.
ROAS
Mojo saw a 22% increase in ROAS, powered by Voyantis’ predictive and prescriptive AI.
“Voyantis has built strong partnerships in the market, and we’ve seen this firsthand through their collaboration with our Google account and our inclusion in Meta’s pLTV beta program, now offered exclusively to Voyantis customers. It’s reassuring to know that Voyantis’ product and customer success teams work in lockstep with the major ad networks, providing us with the latest tech and strategies to maximize our ad spend effectively.”
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