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LTV
Join the Life Time Value revolution.
Read expert stories, interviews, reports, insights and tips for profitable growth.

Value Based Bidding
Value Optimization
LTV
Growth Strategy
The Complete Guide to Value-Based Bidding: An Actionable Summary
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
Growth Leaders Spotlight
LTV
User Acquisition
Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations
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
Growth Leaders Spotlight
LTV
User Acquisition
Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions
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
Growth Leaders Spotlight
LTV
Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth
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.webp)
Growth Strategy
User Acquisition
LTV
Here’s why microsegmentation might not be as great as it’s made out to be
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
Growth Strategy
LTV
User Acquisition
Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)
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
LTV
User Acquisition
Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process
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-world02.webp)
Growth Strategy
User Acquisition
LTV
A whole new (cookieless) world—a new fantastic point of view
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
User Acquisition
LTV
Do it in-house: Use LTV projections as part of the value-based acquisition process
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
LTV
User Acquisition
Growth Strategy
From lookalikes to do-alikes: How to push ad networks to find high LTV users
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
LTV
User Acquisition
Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach
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
User Acquisition
Growth Strategy
LTV
MythBusters: High CTR is NOT the primary goal of an ad campaign
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
Growth Strategy
LTV
Consider this principle when analyzing data to attract the most valuable users
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
Growth Strategy
User Acquisition
LTV
Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming
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
Growth Strategy
LTV
How to ensure your subscription brand is on the right track for continued exponential growth
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
Growth Strategy
LTV
Your CPG brand can keep the growth going in the new normal—by switching to this marketing model
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
Growth Strategy
LTV
How to conduct a customer lifetime value analysis (using predictive marketing!)
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
LTV
User Acquisition
This is the most efficient way for subscription brands to reduce churn and lift their ROI
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.webp)
LTV
User Acquisition
Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?
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